Deze maand is er een langere aflevering dan normaal. Dit komt doordat er veel te bespreken was, vooral over de grote Core Update van Google. De volgende onderwerpen worden in de aflevering besproken:
December 2020 Core Update
https://www.seroundtable.com/google-december-2020-core-update-30545.html
https://twitter.com/searchliaison/status/1334521448074006530
https://twitter.com/searchliaison/status/1339279864742830081
Goeie analyse
https://www.rankranger.com/blog/december-2020-core-update-themes
Tips van Google op Search Central Blog (aug 2019)
https://developers.google.com/search/blog/2019/08/core-updates
Google Help Doc over Advanced Crawl Budget Management
https://www.seroundtable.com/google-advanced-crawl-budget-management-30525.html
Longer Anchor Text Is Not Better But May Provide More Context
https://www.seroundtable.com/google-anchor-text-length-context-30511.html
Slechte content op je website kan goede content slechter laten ranken. Dus oplossen..
https://www.seroundtable.com/google-quality-sections-of-site-30632.html
https://www.youtube.com/watch?v=udW8Pc1tpl8&feature=emb_logo
Google News Showcase: More Features
https://www.seroundtable.com/google-news-showcase-search-console-more-30544.html
https://blog.google/products/news/google-news-showcase-expands/
Google Tests Zero Results op Desktop
https://www.seroundtable.com/google-zero-results-on-desktop-again-30561.html
https://twitter.com/kapilchadha/status/1334755198246346752
Alle tests van Google op de SERPs in dec (tm half jan)
Artikel volgt nog.
Structured Data Testing Tool Moving To Schema.org https://www.seroundtable.com/google-structured-data-testing-tool-moving-to-schema-org-30610.html https://developers.google.com/search/blog/2020/12/structured-data-testing-tool-update
Validatie voor (opgeloste) problemen in Search Console tijdelijk uitgeschakeld
https://support.google.com/webmasters/answer/9844677
Google Request Indexing Tool terug
Search Console geeft status van URL NA redirect weer
https://twitter.com/glenngabe/status/1346454031733043207
Juridische problemen voor Google in de US
https://www.nytimes.com/2020/12/17/technology/google-antitrust-monopoly.html
Danny Sullivan bevestigt nogmaals: Adspend helpt geen rankings
https://www.seroundtable.com/google-ads-organic-rep-false-30724.html
https://twitter.com/dannysullivan/status/1347312963552612352